Banner advertising in the Internet is effective and popular marketing mix. Optimal package offers not only development and distribution of such advertising but also development of bright, recognisable and laconic banners. A correct approach to advertising banner development and distribution can solve the problem of website attendance and attract a lot of visitors who can become your company’s potential clients. Analyse of site grounds and their target audience helps to place your banner properly attracting only the customers interested in your goods or services. Thanks to such efficient advertising campaign the attendance of your web resource will increase, the profits will fatten and warrant advertising.